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Effectiveness vs Efficiency for greater media impact.
On the 6th May 2010, over $1 Trillion was wiped off the US Stock Market in 36 minutes. This was made possible by High Frequency Trading...
matt dailey
Sep 8, 20232 min read
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Meta's Advantage+: Doubling down on everything that's wrong with digital advertising
Meta's digital advertising offering has always been problematic for me. That's not to say that I don't think it has any value but I don't...
matt dailey
Sep 8, 20232 min read
6
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Embracing "bothism" in the pursuit of creative effectiveness
The false dichotomy of Brand or Performance has been well covered from a media perspective, but it feels like there is a rising tide of...
matt dailey
Sep 8, 20234 min read
2
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Airbnb has learnt a marketing effectiveness lesson all marketers can benefit from.
The shut down of global travel forced Airbnb to commit to a media test that every brand should do at some point, turn their performance...
matt dailey
Dec 22, 20223 min read
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